Licensing : accord entre Hasbro et McFarlane Toys

Hasbro et McFarlane Toys ont signé un accord de licence pour proposer des figurines et des comics des grandes IP de Hasbro au format Page Punchers.

Le concept repose sur l’assemblage de deux minifugurines (7cm) avec un exemplaire d’un comic book de la même licence. Le communiqué de McFarlane évoque une disponibilité début 2024 pour des marques aussi prestigieuses que G.I.Joe, Transformers,  Dungeons & Dragons et Power Rangers.

 

 

Los Angeles, Calif. December 12, 2023 – McFarlane Toys has announced an exciting, multi-brand licensing agreement with leading toy and game company Hasbro, adding TRANSFORMERS, POWER RANGERS, G.I. JOE and DUNGEONS & DRAGONS to their Page Punchers line-up. Kicking off with TRANSFORMERS and G.I. JOE products, each Page Puncher will include a full comic book and two articulated figures.

“From TRANSFORMERS and G.I. JOE to POWER RANGERS, DUNGEONS & DRAGONS and others, a number of Hasbro brands are known for their rich history and continued storytelling through comics. Page Punchers is a natural extension of these brands, providing the action and adventure our multi-generational fans have come to expect. We can’t wait for fans and collectors, alike, to get their hands on the first product drop coming out in early 2024,” said Casey Collins, President of Licensed Consumer Products at Hasbro.

Product is expected to launch in early 2024 and will be available at mass market and specialty retailers.

About McFarlane Toys
Founded over 25 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, McFarlane Toys is a global toy company and an industry leader and innovator. As a design driven company known for unparalleled attention to detail, McFarlane has set the bar in the action figure category. Headquartered in Tempe, Arizona McFarlane has offices in Los Angeles, Las Vegas and Montreal.

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