• Accueil
  • Rubriques
    • Board Games
    • Ciné-TV
    • Edito
    • Jeux Video
    • Livres-Comics-BD
    • Mode
    • Musiques
    • Pop & Art
    • Pop Business
    • Sorties pop
    • Talents
    • Toys
  • Contact
  • La rédaction
  • ApéroToys
  • en
    • fr

Réseaux sociaux

In Ciné-TV

A première vue : anecdotes sur Retour vers le Futur

View Post

In Toys

Actu Toys : Dick Tracy, She-Hulk, TMNT, Ghostbusters, Godzilla…

View Post

In Ciné-TV

The Mandalorian : Analyse du chapitre 19 (S03E03)

View Post

In Ciné-TV

FulgurAnime : Attaque des titans saison 4 part.3, avec & sans spoilers

View Post

Recent Posts

  • Licensing : McFarlane Toys & Warner Bros prolongent leur accord
  • Marvel Legends : Review Zombie Scarlet Witch (Khonshu BAF)
  • Libre Antenne : Brutus Fortnite Hasbro review par Matixx
  • Star Wars Ahsoka : Tout savoir (ou presque) sur Sabine Wren
  • Actu Toys : The Flash, Tekken, John Carpenter, DBZ, Naruto, Star Wars
FulguroPop
  • Accueil
  • Rubriques
    • Board Games
    • Ciné-TV
    • Edito
    • Jeux Video
    • Livres-Comics-BD
    • Mode
    • Musiques
    • Pop & Art
    • Pop Business
    • Sorties pop
    • Talents
    • Toys
  • Contact
  • La rédaction
  • ApéroToys
  • en
    • fr
  • Accueil
  • Rubriques
    • Board Games
    • Ciné-TV
    • Edito
    • Jeux Video
    • Livres-Comics-BD
    • Mode
    • Musiques
    • Pop & Art
    • Pop Business
    • Sorties pop
    • Talents
    • Toys
  • Contact
  • La rédaction
  • ApéroToys
  • en
    • fr

Dans Toys

Paris Comic Con : Hasbro Power Rangers brand Interview

26 October 2019 Blaster

Pin It

2

Friday at Paris Comic Con we interviewed Mona Ahm, Brand Managers for Power Rangers at Hasbro.

FulguroPop – Hi Mona, thanks for meeting us. Power Rangers is a very brand in Hasbro’s porfolio. You bought it like one year ago and you decided to launch lines for both kids and collectors. Is it some kind of new policy for Hasbro ? Can we expect to see something like that for the different properties Hasbro regularly acquires ? Maybe not for Peppa Pigs, though…

Mona Ahn – We definitely know there’s a huge opportunity with fans and we want to excite the young generation. We know that people will grow up with the brand. With Power Rangers, people have grown up in the ’90s with the original TV show so have older collector fans thats are still very excited about the brand.

Is the Lightning Collection going to offer older Super Sentai costumes, the ones seen in the Super Mega Force season ? It would give collectors the opportunity to buy toys from series that less known in Europe and in the US.

We have so much history, so much content with this brand and we’ve just scratched the surface. There’s so much we can do. We’re very excited and just being given the opportunity to go after every single season…

Since there are so many costumes, so many characters, how do you choose which ones you’re going to make ?

We definitely listen to the fans and see what they’re talking about the most. That’s something we take very seriously and then we research which character to develop.

So you do marketing research and you’re looking at what ? Websites ?

Websites, social media, comments. We have our own social media channels. We go through all of that to see which characters people want most. We want to keep the excitement going so we maybe hold back some characters but we have a lot to work with. We definitely hear the fans.

Are there going to be more bad guys like Goldar. Fans are going to expect them, I think.

Yes. Power Rangers is all about the crazy, whacky monsters. Goldar is a very iconic character which is out now. We have Lord Z which is also iconic but you can expect to see more stuff like that.

Each wave consists of characters from different timelines and seasons. Are you going to make waves more coherent waves with characters from the same season together in one wave ?

We definitely want to keep fans guessing. We will do characters from different seasons. Our second wave has two characters from the Beast Morphers. So I guess you can expect characters from the same season or one from every different season.

Will you offer updated Megazords from the different Power Rangers seasons ?

Potentially, but I can’t comment on that.

I see. You know Haslab has been an successful way for both Transformers and Star Wars to make bigger vehicles or playsets. Coud the Power Rangers brand benefit from this crowdfunding platform in order to make a Lightning collection Megazord ?

It’s definitely a thought but we can’t confirm anything.

Does your team at Hasbro a liberty to choose more exotic characters ? Probably not obscure characters but secondary ones like Skull and Bulk or Alpha Five from the first seasons.

Like I said we have a lot of characters to choose from and we want to keep the fans excited and deliver new concepts… So we keep looking for new ways to bring that. I think you’ll be excited to see what comes out for our super villains next year.

Bandai used to make toys that weren’t in the show. They invented bikes thatt could combine with the Megazords. Is Hasbro going to do something similar ?

Now that Hasbro has taken not only the toyline but also the TV Show, Hasbro produces the entire season of Beast Morphers so we have a  very close relationship where toys and TV are all under the same roof … So we can develop some products that we put into the show. For example, in Beast Morphers we have the Cheetah Claw that we partenered with the studio to develop as well as the Cheetah Blaster. More stuff like like to come.

How do you interact with the team working on the show, do you meet with them on a daily basis ?

Absolutely we have the opportunity to be more integrated and we are constantly talking to the studio to see what products we can make. It’s definitely a very good partnership on both sides.

Hasbro was willing to build its own multiverse with Transformers, G.I.Joe, Micronauts, Visionaries… Will the Power Rangers be a part of it ?

We want the Hasbro property to build and prosper on their own. We are treating Power Rangers as their own brand. There’s a lot of work. We only had the brand for 18 monthes so we are stil building our reputation…

Your Lightning Collection is on par with what you do with Star Wars or Marvel Legends. We know that some of the 2-packs are difficult to get at retail in Europe. Is it something you are willing to address ?

Our goal is to make sure Power Rangers are available worldly. France is a key market for us so we are prioritizing the markets here. That’s something fans can tell their local retailers, that they want Power Rangers !

Retail is a difficult business nowadays.

It’s not for lack of us wanting to push our products.

You know Ninja Turtles are big these days. Every toymaker seems to make Ninja Turtles : NECA, Super7, DC Collectibles… Since they share scree time with Power Rangers in Space would it be possible to see Ninja Turtles figures made by Hasbro ?

Since we are still new to the brand we kind of want to build Power Rangers on its own first but we are open to other properties. however there is a comic book from Boom Studios where we did a collaboration with Power Rangers and Ninja Turtles. So…

You never know… It may happen

Yeah. Absolutely.

Thank you for taking the time to answer our questions. See you at the panel this afternoon.

Thank you.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • Author
  • Recent Posts
Blaster
A suivre
Blaster
Eclairagiste at FulguroPop
Promoteur de loisirs cool depuis 1994.
Blaster
A suivre
Latest posts by Blaster (see all)
  • Licensing : McFarlane Toys & Warner Bros prolongent leur accord - 31 May 2023
  • Marvel Legends : Review Zombie Scarlet Witch (Khonshu BAF) - 31 May 2023
  • Star Wars Ahsoka : Tout savoir (ou presque) sur Sabine Wren - 30 May 2023
comic concomic con parishasbrointerviewpower rangersThe F-Files - Nos Dossiers

Article recommandé

Lire

Andor : Récap de l’épisode 8 (S01E08) Narkina

Lire

Actu toys : Jurassic World, Tortues Ninja, Saint Seiya, Star Wars

Lire

Star Wars The Mandalorian : analyse du chapitre 16 (S02E08)

Lire

A Première vue – Star Wars : les épaves de vaisseaux sur Jakku

Lire

Hasbro Pulse Con 2021 : la liste des panels des 22 et 23/10

Lire

A première vue : Bruce Spence, fou volant de la SF

Lire

Edito : Toy Fair 2020, entre nostalgie, mercato et facilité

Lire

G.I. Joe Vintage : Cobra de Aço

2 commentaires

  1. TasmanT
    •
    4 years ago

    Merci pour cette interview!
    Ayant acquis Lord Z, Goldar et le White Ranger, Hasbro avec la Lightning Collection fait du très bon boulot en terme de sculpt et d’articulations. Mieux d’ailleurs que la gamme de Bandai Legacy Collection. C’est juste dommage que les putty ne soient disponibles qu’en import…
    Bon à savoir au sujet des tortues 😉

    Reply
  2. Cédric
    •
    4 years ago

    Allez, une fois n’est pas coutume, je fais mon vieux grincheux 🙂 Les Power Rangers n’existent pas ! Ils ne sont qu’une pâle copie des séries originales. A cause de ce truc américanisé, les VRAIES séries sentai sont restées au Japon pendant que nous devions nous farcir des armoires à glace devenus tout minces en se transformant, ce qui m’a toujours fait rire au passage. Le sentai est japonais. Rien d’autre.
    Voila, mode vieux grincheux off 🙂

    Reply

Laisser un commentaire

Article précédent

Comic Con Paris :…

Dans Toys

Comic Con Paris : Panel Hasbro Star Wars, Power Rangers, Transformers

View Post

Article suivant

Dossier Vintage : G.I.Joe -…

Dans Toys

Dossier Vintage : G.I.Joe - Snow Cat (Hasbro 1987)

View Post

Qui va plonger dans le #spiderverse ce mercredi ? Qui va plonger dans le #spiderverse ce mercredi ?

#spiderman #toyphoto #toyphotography #marvel #acrossthespiderverse
Lambda Shuttle & TIE Escort #starwarsxwing #xwing Lambda Shuttle & TIE Escort

#starwarsxwing #xwing miniature game 
#toyphotography #toyphoto #toyphotofrenchforce #TIEFighters #starwars #asmodee #fantasyflightgames #atomicmassgames
Swamp patrol duty on #cobraisland #toyphoto #toy Swamp patrol duty on #cobraisland 

#toyphoto #toyphotography #toyphotofrenchforce #gijoe #gijoeclassified #hasbrotoypic
A découvrir aujourd'hui sur www.fulguropop.com le A découvrir aujourd'hui sur www.fulguropop.com les coulisses de la création de #serpentor par #hasbro #marvel et #sunbow 

#gijoe #yojoe
Please follow and give praise to the six amazing # Please follow and give praise to the six amazing #toyartists we feature this sunday on fulguropop.com 

#instoygram 

@d__amazing @hixxel @plastic_snaps @figurefourfotos 
@collectors.orbit 
@phoxtoys 

#toyphoto #toyphotography #toyphotofrenchforce
#haslab @hasbropulse à teasé un véhicule #gijoe #haslab @hasbropulse à teasé un véhicule #gijoe pour la gamme 6in #gijoeclassified 
On analyse le message codé et ses indices sur le site www.fulguropop.com
(link in bio)
Charger plus… Suivez-nous sur Instagram

Retrouvez FulguroPop sur les réseaux sociaux

The F-Files

Checklist

Jouets vintage

Recent Comments

  • Blaster on Star Wars Ahsoka : Tout savoir (ou presque) sur Sabine Wren
  • Matixx on Instoygram : sélection de photos de jouets du 28 mai 2023
  • Sith on Star Wars Ahsoka : Tout savoir (ou presque) sur Sabine Wren
  • KissFan on Retour sur l’animé La Revanche des Gobots par Pascal KissFan

Discord

Agenda

June 2023
MTWTFSS
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
FulguroPop

Conditions générales

Le magazine de la pop culture

Notre site utilise des cookies pour améliorer votre expérience de navigation. En cliquant sur “Accept All”, vous autorisez l'utilisation de tous les cookies. Vous pouvez toutefois choisir les informations que vous partagez en allant dans "Cookie Settings". Merci et bonne lecture sur FulguroPop
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Toujours activé
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDuréeDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Enregistrer & appliquer